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    <lastmod>2026-11-10</lastmod>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
      <image:caption>Previous report design Research reports were previously delivered via PDF and in a static, non-engaging design.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Journey mapping Using input gathered during interviews with internal stakeholders and system users we identified several key user types and mapped out how they might engage with the platform.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1492449094213-ZUBVHAC38Y8M02N11Q8I/image-asset.jpeg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Initial sketches Exploration of general platform structure, in roads to content exploration and report tools.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1492449121326-LJBE9N25I6TT28GGKS6Z/static1.squarespace-1.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Digital report design A modern report platform that allows users to explore related content based on topic, author or theme and tools to support digital workflows and foster collaboration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1492450091235-CPAE5YRSWXZCU0NEC6TR/image-asset.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Report tools Contextual tools to highlight, comment / annotate and save content to a collection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1492451991637-7M82AUD00COQOI4227QA/image-asset.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Collections dashboard Collections allow users to save content snippets, charts / graphs, etc. to a central place where they can add their own insights and notes individually or collaboratively.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1492452018290-NK7WAWLN3OM6XZL1SF2U/image-asset.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Morgan Stanley collection In addition to personal or collaborative collections, we conceived of collections that could be created by Morgan Stanley analysts or teams and shared as content to clients.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1492450732944-YWFUF5KZ671I8S71I7BR/image-asset.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Content feed A smart, configurable homepage feed that populates with fresh research content based on user input and behavioral insights tracked by the platform.</image:caption>
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    <image:image>
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      <image:title>Work</image:title>
      <image:caption>Smart search Quick access to previous, saved and trending searches.</image:caption>
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    <image:image>
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      <image:title>Work</image:title>
      <image:caption>Search results Centralized search returns reports, authors and organizational groups across the research organization. Contextualized filtering and relevant results help the user explore topics and uncover insights.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1492450953610-UPIBIK47L2YDZTY5RU07/image-asset.jpeg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Team landing pages Category and team landing pages were a way to highlight the teams behind the research and allow for a curated view of the research that team has published, as well as provide the ability for them to provide additional insights and voice-over.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1496512453124-7WTH6TB31VPCQN9JUQB8/image-asset.jpeg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Team landing pages Category and team landing pages were a way to highlight the teams behind the research and allow for a curated view of the research that team has published, as well as provide the ability for them to provide additional insights and voice-over.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work</image:title>
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    <image:image>
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      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503793264592-Z6223YYKGXGD0U217867/MS_DIP+in+devices.png</image:loc>
      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1564646443388-PL2CZI6KPM9GNLJ48IDO/Screen+Shot+2019-08-01+at+12.59.47+AM.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1564646558420-NZ1KDCL0QVZSV7QSCMXZ/Screen+Shot+2019-08-01+at+1.02.19+AM.png</image:loc>
      <image:title>Work</image:title>
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    <image:image>
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      <image:title>Work</image:title>
      <image:caption>Early stages, trying to understand the ecosystem the MS DIP product would be a part of and it's place in it.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1564646940463-QWGF8EGIQBSZ5GCEG9JD/Screen+Shot+2019-08-01+at+1.05.41+AM.png</image:loc>
      <image:title>Work</image:title>
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    <image:image>
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      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503796123145-OM49A29Y4TY1Q5L17CT5/image-asset.gif</image:loc>
      <image:title>Work</image:title>
      <image:caption>Exploring investment themes.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503796060029-22TZW0VR5IHXKPZ5IJ3D/Modeling.gif</image:loc>
      <image:title>Work</image:title>
      <image:caption>Investment modeling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503796166641-GQ039WU909G1V5PGYDY8/Help+drawer.gif</image:loc>
      <image:title>Work</image:title>
      <image:caption>Help content.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503796229240-KST0MI01ZPJ8FX6NZVKY/Investment+proposal.gif</image:loc>
      <image:title>Work</image:title>
      <image:caption>Investment proposal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503801263221-B3HZ48V25BYJ9OIOZDZO/AccFO_Animation_Transition_3+A0.1.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Clear indication of where you are in the process, what's left to complete and an estimate of how long it may take to complete.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503797011115-1QSGLOXREG101J42FCLS/AccFO_Success+AF.RC.4a.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Clear and transparent status and actionable CTA.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1564647572740-PJGBRBZSS4MIK12FGOSE/Screen+Shot+2019-08-01+at+1.19.19+AM.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503800053028-PO15H8JLFZXD2HD6NNZK/MS_DIP-in-devices.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Morgan Stanley Access Investing product landing page.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1555991534206-SIVE5473RBD4GE1K9OL6/N-Tab_Wordmark.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503806574251-NX377ZAIUBLOCE9AKLJC/05+Visual+Search+-+Social.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503807318994-M2LXQP6ZS5VCNFDA1ZTO/02+Dashboard.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Primary, cross-media dashboard showing the cumulative values of all media types (TV dedicated, TV earned, online, print and social).</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503807466863-HSCTMJJA6HYZ5M2OM3B1/image-asset.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Social media dashboard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503807383516-FM2U0MBT10E1Z4D8YPPV/22+Benchmarking+2+-+Details.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Benchmarking view, accessed as a deep dive from cross-media dashboard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503807425682-MRFLKN6J116YLNSPYI67/17+Date+Picker+-+Calendar+View.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>All dashboard and data views include the ability of detailed filtering by subject and date / time, which includes the ability to select specific match days or relevant, pre-defined ranges based on season or financial year.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503807614793-4VXLV1P32BV2QKDZLZKK/image-asset.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Integration of media visual search capability, honing in on images captured from a specific event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503807643053-ZMN418RG84K3EKXVUZZJ/image-asset.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Integration of social media visual search capability, honing in on posts captured from a specific time or campaign.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503808894575-0ZIYJ7VUOJMK39ME0F2H/image-asset.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Extensive data depth and visualization that enables users to hone in on the specific data set they need.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503807720960-TAR89B75D3OVSJ83Z5IP/image-asset.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Extensive data depth and visualization that enables users to hone in on the specific data set they need.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503807971672-U6IP5MP7AIBBB4QOAULL/04+Items+Selected.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Ability to save any chart, image or data point to a personal "collection" so it can be accessed later, downloaded as images / PowerPoint slides or added to a report via the systems report builder.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503807867666-XOQWT2DEFQWKNDGSSGHN/02+Choose+Report+-+Hover.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Report builder landing page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503807902265-O8PJOETYFAETI11101H3/image-asset.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Adding content from collections or slide templates to a report.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503807927038-NGHQMRSTQJ7MJJ1XME1P/16+Edit+Line+Graph.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Editing slides.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503808348478-WCNCH14YNTEMFGYNSDZW/image-asset.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Integration of fan demographics and marketing data from other related Nielsen systems – Scarborough and Sports DNA.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503807945103-DQ4VM0UPD3B24S7TDJ39/19+Sharing.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Exporting slides.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503808362784-X6ZVCW69E3HYWVBWTQN3/image-asset.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Integration of fan demographics and marketing data from other related Nielsen systems – Scarborough and Sports DNA.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1503808109249-L2MOWQQM0QBK6OF8HWAH/image-asset.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>UX and visual design pattern library.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/578d32beb8a79b32ec4fdf70/1564686121584-6Y781T79TI76LXZW9UBL/OnDeck-Logo.png</image:loc>
      <image:title>Work</image:title>
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      <image:title>Work</image:title>
      <image:caption>Outcome of a collaborative sketch session with the client team.</image:caption>
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      <image:caption>Design inspiration and exploration.</image:caption>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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